Location: easy to find! Inventory: great! Got everything I needed. Large variety of terminal tackle and lures, including the latest stuff.

Prices: Very good and extremely competitive.

Customer service: great!!

Will be back again soon!

Pete ThorRegular Customer

I absolutely love the Pflueger President Spinning Reel i got from them. Yah, I know, what do I need such a quality reel for ice fishing?
Well, let me tell you, I don’t need to be messing with a cheep real, while ice fishing, just like when I’m summer fishing out of a boat.
There is nothing better, than a high quality reel when fishing any time of the year.
I will be buying larger reels from you guys for summer fishing.
By the way, I’ve ice fished with 2 of your 20’s , for 3 years. Absolutely no problems. Love them!
Keep up the good work.
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Jessie BorenRegular Customer

There’s a reason I see so many of these reels. My fishing is river fishing, and it’s super tough on the gear. I don’t have the budget for expensive reels, but once I switched to the Presidents I realized I don’t have to spend tons of money on the quality required. They simply hold up for a long, long time.. And they hold up without compromising quality.. I have never NOT trusted this drag with a big fish on, I have never replaced a bail spring, and I have never had the gears clog up.. Don’t know how they make this quality at this price, this is definitely my favorite store to purchase from.
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Capt Bruce.Regular Customer

I must say, some of the best customer service I’ve received in a very long time. Very informative and always responsive on their page. Even though I ask a million questions always patient and willing to help. I highly recommend.

Nick Jay.Regular Customer

I went fishing in the big bear lakes this past weekend, and these reels are so fun to catch fish with. Pulled in a 18 inch rainbow trout, as well as pulled in another 14 inch trout that same day. Soild soild soild, I wont purchase from any other store than this.

JD Fin.Regular Customer

I received my new reel several days ago but did not install it or load line on it because we had a trip to Florida planned in A couple days. After we got there I strung it with 15 lb flouro. The next afternoon I caught a 5 lb largemouth. Now that’s how you break in a new reel!
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Danny R.Regular Customer